Privacy Policy

Last Updated: Dec 2025

1st Home Improvement (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website or submit a form to request information about our services, including roofing, siding, windows, and other exterior services across Chicagoland.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

A. Information You Provide to Us

When you submit a form, request a quote, schedule service, or contact us, we may collect:

  • Name
  • Email address
  • Phone number
  • Address or service location
  • Details about your project or service request
  • Preferred contact method and timing
  • Communication preferences, including SMS/email opt-in selections
  • Any other information you choose to provide

B. Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and device information
  • Pages viewed and time spent on the site
  • Referring and exit pages
  • Approximate location (city/region)

We collect this information through cookies and similar tracking technologies.

2. How We Use Your Information

We may use your information to:

  • Respond to inquiries and provide estimates or service information
  • Schedule inspections, consultations, appointments, and services
  • Send transactional/service communications (such as confirmations, reminders, and updates)
  • Send marketing/promotional communications where permitted by law and based on your consent preferences
  • Communicate by phone, email, and/or SMS where permitted by law
  • Improve our website, services, and customer experience
  • Analyze website performance and marketing effectiveness
  • Detect, prevent, and address fraud, misuse, and security issues
  • Comply with legal and regulatory obligations
  • Maintain records of consent and communication preferences

3. Cookies and Analytics

We may use cookies, pixels, and similar technologies to:

  • Enable core website functionality
  • Remember user preferences
  • Understand how visitors use our site
  • Support advertising, remarketing, and campaign measurement

We may use third-party analytics tools (such as Google Analytics) and advertising platforms. You can manage cookies through your browser settings. Disabling cookies may affect some site features.

4. How We Share Your Information

We do not sell your personal information.

We may share information in limited circumstances with:

  • Service providers supporting website hosting, CRM, scheduling, communications, analytics, and marketing operations
  • Contractors/subcontractors or operational partners when needed to provide requested services
  • Legal authorities or other parties when required by law, subpoena, court order, or to protect rights, property, or safety
  • Parties involved in a merger, acquisition, financing, or sale of assets

We require service providers to process personal information on our behalf and apply appropriate safeguards.

5. SMS and Email Communications; Marketing Compliance

A. SMS Opt-In

By providing your mobile number and affirmatively opting in through our forms or other consent methods, you agree to receive text messages from 1st Home Improvement, which may include:

  • Transactional/service messages (for example, scheduling, confirmations, reminders, technician updates)
  • Marketing/promotional messages (for example, offers, seasonal promotions, and service updates), where consent is provided

Message frequency may vary. Message and data rates may apply. Consent is not a condition of purchase.

B. SMS Opt-Out

You may opt out of SMS at any time by replying STOP to any message.
For help, reply HELP or contact us using the details below.

C. Email Communications

If you provide your email, you may receive service-related emails about your request and scheduled services.
If you opt in to marketing emails, you may also receive promotional emails. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in an email.

D. Consent Records

For compliance and operational purposes, we may retain records of communication consent and preferences, such as:

  • Date/time of submission
  • Source page/form
  • IP address and/or device metadata where available
  • Checkbox/opt-in selections and updates
  • Opt-out requests and suppression status

E. Mobile Information Sharing

We do not sell, rent, or share mobile phone numbers or mobile opt-in data with third parties for their own marketing or promotional purposes.

We may share mobile number data only with service providers that support our messaging operations (for example, communication platforms and CRM systems), and only as necessary to provide services on our behalf.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system can guarantee absolute security.

7. Data Retention

We retain personal information only as long as reasonably necessary to:

  • Provide requested services
  • Maintain business and communication records
  • Comply with legal, tax, accounting, and regulatory obligations
  • Resolve disputes and enforce agreements

Retention periods may vary based on the type of data and legal requirements.

8. Children’s Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child provided personal information, contact us and we will take appropriate steps to delete it.

9. Your Privacy Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to request:

  • Access to certain personal information we maintain
  • Correction of inaccurate information
  • Deletion of personal information, subject to legal exceptions

To exercise rights, contact us using the information below. We may need to verify your identity before processing your request.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices or content. Review their privacy policies before providing information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version with a revised “Last Updated” date. Your continued use of our website after updates indicates acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

1st Home Improvement
Email: info@fhigc.com
Phone: 847-496-5530